We're shipping rafts this year, not boats

Eight principles to build a product team around in 2023

We had a good run, didn’t we? I remember just 18 months ago Product Led Growth seemed to be de rigueur at all the best startups. We had budget for fancy product conferences, and a whole host of product specific tools came out of nowhere (suddenly Excel and Powerpoint weren’t good enough anymore!)

We got fooled. I think for many of us it was less about e…