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The Executive Guide to Not Bullsh*tting About AI

The Executive Guide to Not Bullsh*tting About AI

$40M in penalties is scary. Customers abandoning you is scarier. Real cases, real consequences, and how to protect yourself and your business from both threats.

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Nate
Jul 06, 2025
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The Executive Guide to Not Bullsh*tting About AI
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Welcome to your Executive Briefing for the week of July 6th. Today, we’re focused on AI Washing, an emerging risk that boards and builders need to pay much more attention to in the age of AI hype.

It’s everywhere, right? And the temptation when everyone else is hyping AI is to go along with the flow and AI wash. After all, it can’t really hurt, right? Wrong.

There’s real regulatory risk here, and the customer trust risk is real as well. This briefing covers real examples of AI wash (including one I lived through), dives into the regulatory risks tied to very recent SEC actions and rulings, and equips you to reduce your liability profile by carefully and correctly auditing your own AI profile before making public statements.

Not fun, maybe, but very much worth it.

Interested in discussing further? Catch the invite to the first Executive Circle office hours with Nate at the end of this post. I’ll see you there! Want to join us? Change your plan here.

Executive Circle subscribers get all these Sunday posts!

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