The Copy-Paste Problem: How AI Is Shattering Software Lock-In

SAAS strategy long focused on creating lock-in, believing that by conquering workflows and data, software could become irreplaceable. As AI scales, that whole model is getting disrupted.

Every era has its quiet revolutions. One is unfolding right now, hidden in plain sight: the dismantling of software lock-in by artificial intelligence. I call it the copy-paste revolution, because fundamentally it’s about getting data in and out—data interoperability. This is going to be a shorter piece, because I want it to be very focused, very readab…