Stop Designing AI Chatbots, Start Designing AI Relationships: A Comprehensive Playbook for Design in the Agentic Era

Nobody wants another ChatGPT-style chatbot. This article equips you with a framework to stop designing software interfaces and start the way harder (and cooler) job of designing AI relationships.

Apr 23, 2025

∙ Paid

Well this is new! I’m doing a design post on AI.

How is Nate the product guy qualified to write an in-depth AI design post like this?

Well, I’m not!

This is a guest post built in collaboration with Ryan Wilson (really he wrote most of this). I’ve really loved getting to know Ryan better over the last year or two, and I loved his take on AI and design so …

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