Decoupling Product & Marketing to go faster

Product & Marketing have moved closer for a decade. Maybe it's time to parallelize.

Everywhere I’ve been over the last decade plus, the theme between marketing and product has been played off the same songsheet: organize our workflows, define our edges and SLA’s, and smooth out the kinks so ultimately product handoff becomes a smooth machine rather than a game of hero ball.

The only places where that has worked have been willing to sign…